How COVID-19 Changed International Gifting Culture

 For years, people have been giving gifts to express their love and bonds with one another. It is also a way for them to maintain connections with their communities in mother countries while they are abroad. However, during the COVID-19 pandemic, gift giving has become much more than just that. People were not only looking for ways to stay connected but also wanting to feel some a sense of normalcy and togetherness while being apart even if it was just temporary through the act of gifting.



 Corporate gifts Singapore has also become an integral part of marketing and business development during these challenging times. Some people even went as far as to give gifts to strangers just because they could, and it was something that made them feel better about themselves by being able to help the less fortunate or the needy during these tough times. But what does this mean for the future of gift-giving? Some experts say that with this pandemic, it has helped to show people just how much we need each other in these hard times and has changed the international gifting culture for good. International corporations who have already been providing gifts for their employees should make sure they keep doing so going forward. These corporate gifts can not only help the receiver but the sender as well.

 

Gifts to Family and Friends

 As the pandemic still goes on, people have begun to find new ways of staying connected. When we are so far away from our families and friends, it can be hard to maintain those connections without help. And by not doing anything to stay connected relationship between individuals will start to strain and eventually communication between the two would stop. So, one way that people have been able to stay in touch is through gifts – because they've always been a great way for us to express the bond that each individual has for each other, and it also shows someone just how much we care about them.

 However, during this pandemic many has turned towards virtual gifting, which in a way has become one of the main ways to keep up with loved ones who are miles away. The  Corporate gift ideas that are acceptable for special occasions have also broadened in order to adapt to the ever changing society. On top of that, the ease of getting items online and having the courier services to deliver them for you have many people wanting to buy more however, these services are constantly bring overwhelmed with the amount of deliveries they are handling which may result in loss of mails or even delivering the gifts to the wrong recipient. Thus, many have also turned to virtual gifts like certificates and gift cards that can be bought on the spot and sent to the desired recipient within seconds with no mistakes made.

 Romantic gifts

 Due to the growing distance of loved ones and significant others due to this pandemic, the demand for romantic gifts raised significantly. And with wanting to show love and care for their partners and family, everyone is looking for opportunities to express their love and devotion to one another.

 With that, local businesses like bakeries and flower stores are serving these demands however, online business are not forgotten as it was reported that growing demand of such gifts are not only being delivered locally but internationally as well. With being able to shop online and order anything with just a click of a button everyone is just getting gifts from all over the world for their loved ones.

 And even without having to meet face to face many people have turned to the virtual meeting rooms to have online dates and even dinners with each other at the comfort of their own home. Even without stepping out of their houses individuals are able to share special occasions and events with their loved ones through virtual gifting and the virtual meeting rooms that many are using now.

 

Gifts as sales and marketing tools

 As many of you may know that with this pandemic raging on, many international conferences and events are cancelled. Even the local events along with annual events were cancelled too. And due to this, many has come to realize that corporate gifts is a very important sales and marketing tool for the business development teams as they are able to use it to secure connections and relationships with their customers and partners on not just local scale but a global scale as well. When in a situation where companies are not able to have face to face interaction to build that first impression and long lasting relationship or to strengthen the loyalty of their clients and partners, business gifting is the solution for all these issues.

 Studies has shown that the demand of corporate gifting grew steadily at the start of 2020 and reached its peak over the holiday seasons between 2020 and 2021. On average, companies are 3 times more likely now to use gifts as a part of their loyalty programs to entice new prospects while being able to build a better and deeper relationship with their current clients.

 

The culture of corporate gifting has changed as well, with a much wider variety of products that are now chosen to be part of a business gift hamper to their partners and clients. Such products and gifts are the gourmet treats and alcoholic beverages of fancy and luxurious businesses or even simple home bake treats to support the homebased businesses.

 

 In conclusion, with the ever changing society due to this pandemic many people are finding ways to stay connected to their loved ones while businesses are trying to strengthen and build new relationships with existing and new partners and clients. And with gifting, it helps to build connections amongst individuals along with allowing individuals and businesses to be able to still build and create unforgettable experiences and memories at the comfort of their own home and with minimal effort.

 

 

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